Reenvision Loyalty Series: Web 3.0 — A Personal Perspective

Loyalty Science Lab
6 min readSep 14, 2022

How loyalty marketers should prepare for Web 3.0

Adapted from Photo by Ramón Salinero on Unsplash

The Reenvision Loyalty Series was launched to answer one question: “Where is the world of loyalty headed?” In this newest addition to the series, we feature a commentary by Mike Capizzi, CLMP, a 50-year veteran of the marketing services industry and a leading loyalty expert. Mike currently serves as the Dean of The

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Loyalty Science Lab

We are a university research lab devoted to scientific research on brand/customer loyalty. Follow us at https://www.linkedin.com/company/loyalty-science-lab.