Reenvision Loyalty Series: Web3 and the Future of Loyalty

Loyalty Science Lab
6 min readApr 9, 2022

What the innovations of Web3 mean to future loyalty practices

Web3 Future
Photo adapted from Andrea De Santis on Unsplash

The world of loyalty is changing. Burgeoning technologies, shifting customer values, and an unprecedented global pandemic all demand that businesses reconsider what loyalty means, what role loyalty should play in business strategy, and how to create sustained loyalty.

This year, Loyalty Science Lab will be taking a close look at the future of loyalty. From new strategic models of loyalty engagement, customer loyalty calculus across channels, to the role of empathic AI and voice interactions, we aim to stimulate discussions around where loyalty will be going from here.

As part of that conversation, we are excited to share this Reenvision Loyalty Series. It will feature commentaries from the Loyalty Science Lab’s advisory board members, affiliated researchers, and other loyalty experts on how they envision the future of loyalty.

In the first article of this series, we feature a commentary by one of our advisory board members, Stewart Pearson, Chief Strategy Officer of Real Engagement and Loyalty and Founder of the Consilient Group. Stewart is a global leader in digital, data, and relationship marketing, recognized for his innovation and experience in global marketing and enterprise-scale client engagements. We…



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