Loyalty Science Lab – Medium

Loyalty Science Lab

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Loyalty Programs as Price Buffers: Promise or Myth in Inflationary Times?

With inflation squeezing margins and recent tariffs likely pushing costs higher across supply chains in the near future, businesses face a…

Apr 7

Loyalty Programs as Price Buffers: Promise or Myth in Inflationary Times?

Apr 7

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Key Loyalty Research Questions Businesses Need Answers To Now

The Loyalty Puzzle 2025 Edition

Mar 16

Key Loyalty Research Questions Businesses Need Answers To Now

Mar 16

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The Politics of Brand Loyalty

Understanding the Impact of Ideological Alignment on Brand Loyalty

Oct 31, 2024

Oct 31, 2024

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How Loyalty Programs Work

Leveraging Human Psychology to Improve Loyalty Program Effectiveness

Aug 20, 2024

How Loyalty Programs Work

Aug 20, 2024

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Brand Love

A Practical Guide to Understanding, Building, and Leveraging Brand Love

Feb 14, 2024

Feb 14, 2024

How Loyalty Programs Work (Part 2)

Leveraging Human Psychology to Improve Loyalty Program Effectiveness

Feb 12

How Loyalty Programs Work (Part 2)

Feb 12

The Contract in Your Customer’s Mind

How to leverage psychological contract to optimize customer management

Oct 5, 2023

The Contract in Your Customer’s Mind

Oct 5, 2023

Reenvision Loyalty Series: Loyalty Unstuck

Advice on revamping your loyalty strategy and mindset

Jan 18, 2023

Reenvision Loyalty Series: Loyalty Unstuck

Jan 18, 2023

Published in
Better Marketing

Shhh…I use a brand I don’t want you to see

The surprising power of secret consumption in fostering brand connections

Oct 26, 2022

Oct 26, 2022

The Future of Effective and Accountable Customer Loyalty

A Reenvision Loyalty Conversation with Wharton Professor Peter Fader

Oct 12, 2022

The Future of Effective and Accountable Customer Loyalty

Oct 12, 2022

Loyalty Science Lab

Loyalty Science Lab

We are a university research lab devoted to scientific research on brand/customer loyalty. Follow us at https://www.linkedin.com/company/loyalty-science-lab.

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