The Hidden Contract in Your Customer’s Mind

Loyalty Science Lab
9 min readOct 5, 2023

How to leverage psychological contract to optimize customer relationship management

Your business works hard to cultivate close relationships with your customers. You may “wine and dine” them, offer special treatments, or use social media to engage them socially and emotionally. But is this always appreciated by your customers?

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Loyalty Science Lab

We are a university research lab devoted to scientific research on brand/customer loyalty. Follow us at https://www.linkedin.com/company/loyalty-science-lab.