The Lucky Loyalty Effect
What it is and what it means to manage your promotions
Published in
6 min readMay 7, 2021
Last month, Panera Bread celebrated Earth Month with sweepstakes for a limited edition Bread Bowl Bike. This month, LEGO VIP Rewards is honoring Star Wars Day (“May the 4th Be With You”) with sweepstakes for a one-of-a-kind LEGO Star Wars “Dutch” Vander mini-figure and photo signed by actor Angus MacInnes. Now for Mother’s Day…
