The Future of Effective and Accountable Customer Loyalty

A Reenvision Loyalty Conversation with Wharton Professor Peter Fader

The future of loyalty will put the management and valuation of customer assets at the center of the organization, not only for marketing but also for other functional areas.

What will this future of accountable customer loyalty look like? Loyalty Science Lab Director, Dr. Yuping Liu-Thompkins, spoke with Wharton Professor Dr. Peter Fader, as part of our Reenvision Loyalty Series.

A leading expert on customer lifetime value and customer valuation, Professor Fader specializes in the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He co-founded a predictive analytics firm (Zodiac) in 2015, which was sold to Nike in 2018. His current venture, Theta Equity Partners, commercializes his more recent work on customer-based corporate valuation.

Peter Fader

In this article, we bring you Professor Fader’s insights on:

1. The current state of customer differentiation;