The Future of Effective and Accountable Customer Loyalty

Loyalty Science Lab
18 min readOct 12, 2022

A Reenvision Loyalty Conversation with Wharton Professor Peter Fader

The future of loyalty will put the management and valuation of customer assets at the center of the organization, not only for marketing but also for other functional areas.

What will this future of accountable customer loyalty look like? Loyalty Science Lab Director, Dr…

Loyalty Science Lab

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