Reenvision Loyalty Series: Web 3.0 — A Personal Perspective
How loyalty marketers should prepare for Web 3.0
The Reenvision Loyalty Series was launched to answer one question: “Where is the world of loyalty headed?” In this newest addition to the series, we feature a commentary by Mike Capizzi, CLMP, a 50-year veteran of the marketing services industry and a leading loyalty expert. Mike currently serves as the Dean of The Loyalty Academy and drives the Academy’s extensive loyalty curriculum. He is also a Partner in The Wise Marketer Group. In this post, Mike offers his personal perspective on how loyalty marketers should think about and prepare for Web 3.0.
Whenever I get together for dinner with my 30-year-old son, the conversation inevitably turns to technology. Amidst our interesting discussions about politics, economics, and the social landscape, technology talk is always at the forefront. He constantly reminds me that I am a “digital immigrant” while he is a “digital native.” I first put a mouse in his hand when he was 3 years old and the reaction of being able to define his own on-screen experience led him and his entire generation to grow up in a digital first world. I went all the way through graduate school without seeing a computer. My mind still works in analog tones, even when I’m working with today’s tools. I often remind him of McLuhan’s famous words (1950s)…
