Reenvision Loyalty Series: Loyalty Unstuck

Loyalty Science Lab
12 min readJan 18, 2023

Advice on revamping your loyalty strategy and mindset

Photo by Tanja Cotoaga on Unsplash

Do you think loyalty is dead? Or are you trying to move beyond the same ol’ same ol’ loyalty strategy at your company? In the latest edition of the Reenvision Loyalty Series, our guest contributor Phil Rubin, a global leader in strategic customer marketing and loyalty, offers some deeply thoughtful answers.

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Loyalty Science Lab

We are a university research lab devoted to scientific research on brand/customer loyalty. Follow us at https://www.linkedin.com/company/loyalty-science-lab.