Reenvision Loyalty Series: Web3 and the Future of Loyalty

Loyalty Science Lab
6 min readApr 9, 2022

What the innovations of Web3 mean to future loyalty practices

Web3 Future
Photo adapted from Andrea De Santis on Unsplash

The world of loyalty is changing. Burgeoning technologies, shifting customer values, and an unprecedented global pandemic all demand that businesses reconsider what loyalty means, what role loyalty should play in business strategy, and how to create sustained loyalty.

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Loyalty Science Lab

We are a university research lab devoted to scientific research on brand/customer loyalty. Follow us at https://www.linkedin.com/company/loyalty-science-lab.