Understanding the Layers of Loyalty
Published in
6 min readJun 18, 2020
A loyalty crash course
What is loyalty? That is a question we get asked often. Years of loyalty research points to one answer: loyalty is like an onion. No, not in the “it makes you tear up” kind of way, but in how loyalty is also multi-layered.
In this article, we look at the four layers of loyalty that have frequently emerged from existing research; what each layer looks…
