List: Loyalty Program Management | Curated by Loyalty Science Lab

Feb 12, 2025
15 stories
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Loyalty Program ManagementPsychological and analytical insights to help better design and manage loyalty programs.
Loyalty Science Lab
How Loyalty Programs Work (Part 2)Leveraging Human Psychology to Improve Loyalty Program Effectiveness
Feb 12
Feb 12
Loyalty Science Lab
How Loyalty Programs WorkLeveraging Human Psychology to Improve Loyalty Program Effectiveness
Aug 20, 2024
Aug 20, 2024
Loyalty Science Lab
Reenvision Loyalty Series: Loyalty UnstuckAdvice on revamping your loyalty strategy and mindset
Jan 18, 2023
Jan 18, 2023
Loyalty Science Lab
How to Best Design Short-Term Loyalty ProgramsLessons Learned from 879 Programs in 45 Countries
May 12, 2022
May 12, 2022
In
The Startup
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Loyalty Science Lab
Do Loyalty Programs Work?Two large-scale scientific studies offer evidence on loyalty program impact and optimal design considerations
May 21, 2020
May 21, 2020
Loyalty Science Lab
What is a Loyalty Program Worth?A candid conversation with Wharton Professor Peter Fader on loyalty program and customer value
Jul 29, 2020
Jul 29, 2020
In
ILLUMINATION
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Loyalty Science Lab
6 Use Cases of Loyalty Program DataWays to unlock the hidden value of your loyalty program
Aug 12, 2020
Aug 12, 2020
Loyalty Science Lab
What Happens When People Get Closer to a Reward?Leveraging reward distance psychology in loyalty program management
Sep 9, 2020
Sep 9, 2020
Loyalty Science Lab
6 Criteria for Assessing Your Loyalty Program ValueOnly one of them involves monetary value
Sep 22, 2020
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Sep 22, 2020
2
In
The Startup
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Loyalty Science Lab
How to Nudge People to Go Further in a Loyalty Program?What we learned from a retail field experiment and an airline study
Dec 10, 2020
Dec 10, 2020
Loyalty Science Lab
How Do Consumers Choose from Competing Loyalty Programs?What a choice game tells us about consumer strategies, market outcomes, and optimal designs
Jan 14, 2021
Jan 14, 2021
In
The Startup
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Loyalty Science Lab
How to Gauge Loyalty Program EngagementSix things loyalty research says you should look for
Feb 9, 2021
Feb 9, 2021
Loyalty Science Lab
Coalition Loyalty Programs: Synergy or Cannibalization?Evidence from a multi-sector coalition loyalty program
Mar 17, 2021
Mar 17, 2021
Loyalty Science Lab
Design Effective Loyalty Programs to Boost Customer LoyaltyInsights from three decades of academic loyalty program research
Nov 4, 2021
Nov 4, 2021
In
ILLUMINATION
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Loyalty Science Lab
How to Navigate Customer Habit DisruptionsPsychological insights into managing customer relationships at a time of disrupted habits
May 6, 2020
May 6, 2020