Personalization is not enough
How to Incorporate Empathy into Customer Messaging
Published in
8 min readJun 4, 2020
Leveraging the Psychology of Empathy to Enhance Loyalty
According to a recent study commissioned by PepsiCo, 94% of Americans say that empathy is really important in today’s society. What’s more, 53% expect that brands’ marketing and advertising should be empathetic. PepsiCo calls this demand for brand…