How to Best Design Short-Term Loyalty Programs

Lessons Learned from 879 Programs in 45 Countries

Photo by Liuba Bilyk on Unsplash

When resources are too scarce to support a long-term reward program, some businesses dip their toes into temporary loyalty programs instead. These short-term programs have similar point accumulation and redemption structures as their permanent counterparts. But they usually run for only a few weeks or months.