Design Effective Loyalty Programs to Boost Customer Loyalty

Loyalty Science Lab
5 min readNov 4, 2021

Insights from three decades of academic loyalty program research

Photo by Headway on Unsplash

Is your business launching a new loyalty program? Or perhaps you’d like to revamp an existing program. In either case, you are likely to ask how you should best design the program for maximum effectiveness.

Loyalty Science Lab

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