Coalition Loyalty Programs: Synergy or Cannibalization?

Loyalty Science Lab
6 min readMar 17, 2021

Evidence from a multi-sector coalition loyalty program

What do Air Miles, Bumped, PAYBACK, Plenti, and the S&H Green Stamps have in common?

Although these loyalty programs come from different eras and different geographic regions, they share one common design component: instead of being offered by a single or dominant firm, the programs allow…

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