Coalition Loyalty Programs: Synergy or Cannibalization?

Evidence from a multi-sector coalition loyalty program

Photo by Antonio Janeski on Unsplash

What do Air Miles, Bumped, PAYBACK, Plenti, and the S&H Green Stamps have in common?

Although these loyalty programs come from different eras and different geographic regions, they share one common design component: instead of being offered by a single or dominant firm, the programs allow…