Brand Love
A Practical Guide to Understanding, Building, and Leveraging Brand Love
When we talk about love, a person is usually at the receiving end of that love; but if your brand is really lucky, it can also become the object of people’s love. Not just “I like this brand” or “I always buy this brand”, but “I LOVE this brand.” We call this brand love.
Initially built on the triangle theory of love between people, brand love has been studied extensively by researchers over the last two decades.
In this article, we dive into what brand love is, why it matters, how you can build brand love, and how you can assess the love for your brand.
What Is Brand Love?
Just like love is complex among people, brand love is not a simple concept.
Brand love is the degree of passionate emotional attachment a satisfied consumer has for a brand.
