Brand Love

A Practical Guide to Understanding, Building, and Leveraging Brand Love

Photo by Bart LaRue on Unsplash

When we talk about love, a person is usually at the receiving end of that love; but if your brand is really lucky, it can also become the object of people’s love. Not just “I like this brand” or “I always buy this brand”, but “I LOVE this brand.” We call this brand love.