Loyalty Science Lab – Medium

Loyalty Science Lab

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The Behavioral Science Behind Loyalty Programs: Your Essential Guide

Learn how behavioral science transforms loyalty programs. Explore research-backed insights on rewards, habits, status, and member…

Nov 5

The Behavioral Science Behind Loyalty Programs: Your Essential Guide

Nov 5

Pinned

Beyond Satisfaction: How High-Consideration Industries Build Loyalty

Many loyalty strategies are built on insights from fast-moving consumer goods, where frequent purchases and low switching costs create…

Sep 29

Beyond Satisfaction: How High-Consideration Industries Build Loyalty

Sep 29

Why Customers Choose Cash Over Points (and How to Change That)

At checkout, millions of customers face the same choice daily: pay with cash or redeem loyalty points. Whether booking flights, reserving…

Aug 23

Why Customers Choose Cash Over Points (and How to Change That)

Aug 23

Managing Customer Loyalty in the Retail Space

What 50 Years of Scientific Research Reveals

Jul 6

Managing Customer Loyalty in the Retail Space

Jul 6

Unlock the Value of Loyalty

Global Loyalty Program Benchmark Study Early Insights

May 18

Unlock the Value of Loyalty

May 18

Loyalty Programs as Price Buffers: Promise or Myth in Inflationary Times?

With inflation squeezing margins and recent tariffs likely pushing costs higher across supply chains in the near future, businesses face a…

Apr 7

Loyalty Programs as Price Buffers: Promise or Myth in Inflationary Times?

Apr 7

Key Loyalty Research Questions Businesses Need Answers To Now

The Loyalty Puzzle 2025 Edition

Mar 16

Key Loyalty Research Questions Businesses Need Answers To Now

Mar 16

How Loyalty Programs Work (Part 2)

Leveraging Human Psychology to Improve Loyalty Program Effectiveness

Feb 12

How Loyalty Programs Work (Part 2)

Feb 12

The Politics of Brand Loyalty

Understanding the Impact of Ideological Alignment on Brand Loyalty

Oct 31, 2024

Oct 31, 2024

How Loyalty Programs Work

Leveraging Human Psychology to Improve Loyalty Program Effectiveness

Aug 20, 2024

How Loyalty Programs Work

Aug 20, 2024

Loyalty Science Lab

Loyalty Science Lab

We are a university research lab devoted to scientific research on brand/customer loyalty. Follow us at https://www.linkedin.com/company/loyalty-science-lab.

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