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Loyalty Science Lab

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Loyalty Science Lab

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Apr 15

Customer Loyalty isn’t dead, but it’s more stuck than ever.

Contributed by Phi Rubin, Founder & CEO of Grey Space Matters

Customer Loyalty isn’t dead, but it’s more stuck than ever.

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Loyalty Science Lab

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Nov 5, 2025

The Behavioral Science Behind Loyalty Programs: Your Essential Guide

Learn how behavioral science transforms loyalty programs. Explore research-backed insights on rewards, habits, status, and member…

The Behavioral Science Behind Loyalty Programs: Your Essential Guide

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Loyalty Science Lab

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Sep 29, 2025

Beyond Satisfaction: How High-Consideration Industries Build Loyalty

Many loyalty strategies are built on insights from fast-moving consumer goods, where frequent purchases and low switching costs create…

Beyond Satisfaction: How High-Consideration Industries Build Loyalty

Loyalty Science Lab

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Feb 3

When Unfair Customer Policies Backfire on Your Employees

Most business leaders know this basic fact: treat your employees well, and they’ll treat your customers well. But new research published…

When Unfair Customer Policies Backfire on Your Employees

Loyalty Science Lab

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Aug 23, 2025

Why Customers Choose Cash Over Points (and How to Change That)

At checkout, millions of customers face the same choice daily: pay with cash or redeem loyalty points. Whether booking flights, reserving…

Why Customers Choose Cash Over Points (and How to Change That)

Loyalty Science Lab

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Jul 6, 2025

Managing Customer Loyalty in the Retail Space

What 50 Years of Scientific Research Reveals

Managing Customer Loyalty in the Retail Space

Loyalty Science Lab

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May 18, 2025

Unlock the Value of Loyalty

Global Loyalty Program Benchmark Study Early Insights

Unlock the Value of Loyalty

Loyalty Science Lab

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Apr 7, 2025

Loyalty Programs as Price Buffers: Promise or Myth in Inflationary Times?

With inflation squeezing margins and recent tariffs likely pushing costs higher across supply chains in the near future, businesses face a…

Loyalty Programs as Price Buffers: Promise or Myth in Inflationary Times?

Loyalty Science Lab

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Mar 16, 2025

Key Loyalty Research Questions Businesses Need Answers To Now

The Loyalty Puzzle 2025 Edition

Key Loyalty Research Questions Businesses Need Answers To Now

Loyalty Science Lab

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Feb 12, 2025

How Loyalty Programs Work (Part 2)

Leveraging Human Psychology to Improve Loyalty Program Effectiveness

How Loyalty Programs Work (Part 2)

Loyalty Science Lab

Loyalty Science Lab

We are a university research lab devoted to scientific research on brand/customer loyalty. Follow us at https://www.linkedin.com/company/loyalty-science-lab.

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