Photo by Jonathan Petersson on Unsplash

Last month, Panera Bread celebrated Earth Month with sweepstakes for a limited edition Bread Bowl Bike. This month, LEGO VIP Rewards is honoring Star Wars Day (“May the 4th Be With You”) with sweepstakes for a one-of-a-kind LEGO Star Wars “Dutch” Vander mini-figure and photo signed by actor Angus MacInnes…

Evidence from a multi-sector coalition loyalty program

Photo by Antonio Janeski on Unsplash

What do Air Miles, Bumped, PAYBACK, Plenti, and the S&H Green Stamps have in common?

Although these loyalty programs come from different eras and different geographic regions, they share one common design component: instead of being offered by a single or dominant firm…

Six signals loyalty research says you should look for

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Consumers belong to a lot of loyalty programs, but they are only active in less than half of those programs. …

Photo by Carlos Esteves on Unsplash

How many loyalty program tags do you have on your key chain, or loyalty apps on your phone? One? Two? How about a dozen?

The 2020 Loyalty Report from Bond Loyalty says that US consumers on average belong to 14 loyalty programs.

When loyalty programs are that common, competition is…

What we learned from a retail field experiment and an airline study

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Sophia is a member of a reward program. It’s almost the end of the year. She is only a base tier member at the moment, but she’s getting pretty close to the Silver tier. …

Photo by Marvin von Hagen on Unsplash

Thanksgiving is right around the corner. Although many businesses are preoccupied with Black Friday and Cyber Monday sales during this time, some are quietly sending out words or gifts of appreciation to their loyal customers.

For the last 50 years, the insurance company Amica has been sending out artistically designed…

An in-depth conversation with two Teradata retail analytics experts

Image by Loyalty Science Lab

The COVID-19 pandemic has brought significant disruptions to the retail industry. Store shutdowns, supply chain issues, and changing consumer behaviors are all creating challenges for retailers. What has really changed? How should retailers adapt their analytics to the new reality?


Delivering small doses of delight to earn long-term customer loyalty in a problem-filled environment

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The COVID-19 pandemic has posed unprecedented challenges to customer experience management. At first, supply chain disruptions made the fulfillment of customer orders difficult. …

Only one of them involves monetary value

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According to the 2020 State of Loyalty Report from Bond Loyalty, US consumers belong to an average of 14 loyalty programs but are only active in about half of them. What makes consumers actively participate in some programs and not others? …

Leveraging reward distance psychology in loyalty program management

Photo by Quino Al on Unsplash

Working toward a reward in a loyalty program is a lot like running. There’s a starting line, where zero point stands. There’s also a finish line, where the reward is. …

Loyalty Science Lab

We are a university research lab devoted to scientific research on brand/customer loyalty. Follow us at

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