What a choice game tells us about consumer strategies, market outcomes, and optimal designs

Image for post
Image for post
Photo by Carlos Esteves on Unsplash


Image for post
Image for post
Photo by Ruffa Jane Reyes on Unsplash


Evidence-based advice on leveraging the power of appreciation

Image for post
Image for post
Photo by Marvin von Hagen on Unsplash


Image for post
Image for post
Image by Loyalty Science Lab
  • Dr. Bonnie Holub, Managing Partner, Data Science, Americas. Dr. Holub has a Ph.D. in artificial intelligence. She has spent her career correlating different sets of big data for actionable result. Dr. …


Image for post
Image for post
Photo by Alex Alvarez on Unsplash


Image for post
Image for post
Photo by Icons8 Team on Unsplash


Image for post
Image for post
Photo by Quino Al on Unsplash


customer journey
customer journey
Photo by Mantas Hesthaven on Unsplash


Image for post
Image for post
Photo by Franki Chamaki on Unsplash

Use #1: Customer Segmentation


Image for post
Image for post
Image by quinntheislander on Pixabay
  1. She really likes your products and services. So when the need arises, she always buys from your store;
  2. She comes to your store out of habit, whenever she’s on her way to visit her grandma on Saturdays. …

About

Loyalty Science Lab

We are a university research lab devoted to scientific research on brand/customer loyalty. Follow us at https://www.linkedin.com/showcase/loyalty-science-lab

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store