6 Criteria for Assessing Your Loyalty Program Value

Only one of them involves monetary value

Photo by Icons8 Team on Unsplash

According to the 2020 State of Loyalty Report from Bond Loyalty, US consumers belong to an average of 14 loyalty programs but are only active in about half of them. What makes consumers actively participate in some programs and not others? First and foremost, consumers need to see value in using the program; not just monetary value…