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Loyalty Science Lab

Pinned

Key Loyalty Research Questions Businesses Need Answers To Now

The Loyalty Puzzle 2025 Edition

Mar 16

Key Loyalty Research Questions Businesses Need Answers To Now

Mar 16

Pinned

How Loyalty Programs Work (Part 2)

Leveraging Human Psychology to Improve Loyalty Program Effectiveness

Feb 12

How Loyalty Programs Work (Part 2)

Feb 12

Pinned

The Politics of Brand Loyalty

Understanding the Impact of Ideological Alignment on Brand Loyalty

Oct 31, 2024

Oct 31, 2024

Pinned

How Loyalty Programs Work

Leveraging Human Psychology to Improve Loyalty Program Effectiveness

Aug 20, 2024

How Loyalty Programs Work

Aug 20, 2024

Pinned

Brand Love

A Practical Guide to Understanding, Building, and Leveraging Brand Love

Feb 14, 2024

Feb 14, 2024

The Contract in Your Customer’s Mind

How to leverage psychological contract to optimize customer management

Oct 5, 2023

The Contract in Your Customer’s Mind

Oct 5, 2023

Reenvision Loyalty Series: Loyalty Unstuck

Advice on revamping your loyalty strategy and mindset

Jan 18, 2023

Reenvision Loyalty Series: Loyalty Unstuck

Jan 18, 2023

Published in
Better Marketing

Shhh…I use a brand I don’t want you to see

The surprising power of secret consumption in fostering brand connections

Oct 26, 2022

Oct 26, 2022

The Future of Effective and Accountable Customer Loyalty

A Reenvision Loyalty Conversation with Wharton Professor Peter Fader

Oct 12, 2022

The Future of Effective and Accountable Customer Loyalty

Oct 12, 2022

Reenvision Loyalty Series: Web 3.0 — A Personal Perspective

How loyalty marketers should prepare for Web 3.0

Sep 14, 2022

Reenvision Loyalty Series: Web 3.0 — A Personal Perspective

Sep 14, 2022

Loyalty Science Lab

Loyalty Science Lab

We are a university research lab devoted to scientific research on brand/customer loyalty. Follow us at https://www.linkedin.com/company/loyalty-science-lab.

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