Loyalty Science Lab – Medium

Loyalty Science Lab

Pinned

The Politics of Brand Loyalty

Understanding the Impact of Ideological Alignment on Brand Loyalty

Oct 31

Oct 31

Pinned

How Loyalty Programs Work

Leveraging Human Psychology to Improve Loyalty Program Effectiveness

Aug 20

How Loyalty Programs Work

Aug 20

Pinned

Brand Love

A Practical Guide to Understanding, Building, and Leveraging Brand Love

Feb 14

Feb 14

The Contract in Your Customer’s Mind

How to leverage psychological contract to optimize customer management

Oct 5, 2023

The Contract in Your Customer’s Mind

Oct 5, 2023

Reenvision Loyalty Series: Loyalty Unstuck

Advice on revamping your loyalty strategy and mindset

Jan 18, 2023

Reenvision Loyalty Series: Loyalty Unstuck

Jan 18, 2023

Published in
Better Marketing

Shhh…I use a brand I don’t want you to see

The surprising power of secret consumption in fostering brand connections

Oct 26, 2022

Oct 26, 2022

The Future of Effective and Accountable Customer Loyalty

A Reenvision Loyalty Conversation with Wharton Professor Peter Fader

Oct 12, 2022

The Future of Effective and Accountable Customer Loyalty

Oct 12, 2022

Reenvision Loyalty Series: Web 3.0 — A Personal Perspective

How loyalty marketers should prepare for Web 3.0

Sep 14, 2022

Reenvision Loyalty Series: Web 3.0 — A Personal Perspective

Sep 14, 2022

How to Best Design Short-Term Loyalty Programs

Lessons Learned from 879 Programs in 45 Countries

May 12, 2022

How to Best Design Short-Term Loyalty Programs

May 12, 2022

Reenvision Loyalty Series #1: Web3 and the Future of Loyalty

What the innovations of Web3 mean to future loyalty practice

Apr 9, 2022

Reenvision Loyalty Series #1: Web3 and the Future of Loyalty

Apr 9, 2022

Loyalty Science Lab

Loyalty Science Lab

We are a university research lab devoted to scientific research on brand/customer loyalty. Follow us at https://www.linkedin.com/company/loyalty-science-lab.

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